SP19 · Business / Non-IT
Marketing Management & Brand Strategy
Marketing Manager, Brand Manager, CMO track
Why now
Classical MBA anchor specialisation
Discipline Core (10)
- Marketing Strategy and Consumer Behavior
Madecraft · Specialization
120h
4 credits
- Branding: The Creative Journey
IE Business School · Specialization
120h
4 credits
- Marketing Strategy & Positioning
Coursera · Specialization
90h
3 credits
- Brand Management
Sage Publications · Specialization
60h
2 credits
- Brand Management and Marketing Strategy
EDUCBA · Specialization
60h
2 credits
- Marketing Strategy & Management
Sage Publications · Specialization
90h
3 credits
- AI-Driven Brand Management: Learnings from FANG and FMCG
Coursera · Specialization
60h
2 credits
- Selling & Sales Management
Sage Publications · Specialization
120h
4 credits
- Next-Gen Brand Management
Coursera · Specialization
90h
3 credits
- Customer Analytics & Intelligence
Coursera · Specialization
120h
4 credits
Electives (26)
- Sales Operations/Management
West Virginia University · Specialization
90h
3 credits
- Strategic Business Leadership
University of Glasgow · Specialization
120h
4 credits
- HR Management and Workforce Planning
EDUCBA · Specialization
60h
2 credits
- Organizational Leadership in Diversity, Equity & Inclusion
Rice University · Specialization
120h
4 credits
- Digital Product Management
University of Virginia · Specialization
90h
3 credits
- Generative AI for Business: No-Code Automation & Strategy
Edureka · Specialization
90h
3 credits
- Microsoft Leadership and Innovation
Microsoft · Specialization
60h
2 credits
- Principles of Leadership: Leading Technical Teams
University of Colorado Boulder · Specialization
120h
4 credits
- Enterprise AI Strategy
Coursera · Specialization
120h
4 credits
- IBM Product Manager
IBM · Professional Certificate
180h
6 credits
- Meta Social Media Marketing
Meta · Professional Certificate
150h
5 credits
- Strategic Sales Management
Fundação Instituto de Administração · Specialization
60h
2 credits
- Advanced Digital Transformation
IIMA - IIM Ahmedabad · Specialization
90h
3 credits
- Startup Entrepreneurship
Technion - Israel Institute of Technology · Specialization
90h
3 credits
- Corporate Innovation & Intrapreneurship Programme
Creo Incubator · Specialization
60h
2 credits
- Entrepreneurship: Launching an Innovative Business
University of Maryland, College Park · Specialization
60h
2 credits
- Neuroscience of Leadership: Leading with Your Brain
University of Colorado Boulder · Specialization
120h
4 credits
- Digital Marketing
University of Illinois Urbana-Champaign · Specialization
90h
3 credits
- Google Digital Marketing & E-commerce
Google · Professional Certificate
180h
6 credits
- Agile Approaches for Modern Leadership
Duke University · Specialization
90h
3 credits
- Strategic AI Governance
Coursera · Specialization
90h
3 credits
- Business Leadership Essentials: HR, Org Design & Negotiation
Minnesota State University, Mankato · Specialization
120h
4 credits
- Entrepreneurship: Growing Your Business
University of Virginia · Specialization
120h
4 credits
- IBM AI Product Manager
IBM · Professional Certificate
150h
5 credits
- HR Training and Talent Management
EDUCBA · Specialization
120h
4 credits
- Google Advanced Data Analytics
Google · Professional Certificate
180h
6 credits